HP rebranded their Sustainability Impact program to differ itself from the rest of the company to feel more organic, but still connected to their overall brand. They called this new branding Go Beyond and tasked my team at the time to reskin their web pages. Another ask was to trim the length of the page while still including the same amount of content and in some cases more content. We updated the design to be trimmed and cleaner as well as added more sliders to condense the page length. These files were delivered to the HP in-house development files as Adobe XD files and the HP team implemented the design onto their site.
This store was designed for a client that wanted a simple but modern and rustic feel to their store. The small space, which is located within another larger building, needed to be maximized in order to fit as many products as possible. This is a checkout free store with LED smart shelves for advertising and digital price tags. All renderings were created in Sketchup.
HP reached out with a need customer-facing product report PDFs to display the sustainable aspects within each of their products. The designs needed to be easily templatized for the use of hundreds of products, as well as both PC and Print product types. The main purpose was for them to be accessible for digital download via the HP website, but are also print-ready as needed. All PDFs were created in Adobe InDesign.
These renderings were created to pitch a concept to a client. They were designed to be a check-out free micromarket within an existing apartment building for easy tenet access. The design was meant to be easily integrated within the already-designed space and look & feel of the apartment complex. There were two design options pitched, one with seating within the store, the other without. All renderings were created in Sketchup.
For over a year I maintained and managed the overall look & feel of the momentum.com. This included working directly with the Webflow designer on page layouts, homepage updates and sourcing imagery.
This store was designed to pitch to a client that wanted a southwestern / Spanish inspired and colorful look for their store. The small space needed to be maximized in order to fit as many products as possible. The space is located within a larger structure. This is a checkout free store with LED smart shelves for advertising and digital price tags. All renderings were created in Sketchup.
This video was created to highlight several pull-quotes from the momentum’s featured stories. It utilizes images from the story and is designed to be templatized for various stories on a week to week basis.
This project is a complete re-design of a master bedroom. The client preferred a mid-century modern style with a California touch and minimal colors. This project has finally come to life, which is the first image (more images to come!). The concept renderings were done in in Sketchup, some modifications were made to work with the client budget. Before images are seen at the bottom.
This was a google ad campaign done for a tech in retail company that offers various technology solutions. The idea was to keep each ad on brand, be eye catching as well as capture the main idea behind each solution for potential viewers as easily as possible. All Ads were created in Adobe Photoshop.
A series of illustrations inspired by the pets and animals in Mexico as well as Mexican blankets and designs. All illustrations were done in Adobe Photoshop and patterns in Adobe Illustrator.
Photographs taken with digital camera and edited using Adobe Photoshop.
Photographs taken with digital camera and edited using Adobe Photoshop.